I’ve decided to write a series of short recommendations/critiques/summaries of my favourite books. These are titles you can perhaps purchase on one day delivery, or Amazon audible, to keep you busy during these uncertain times.
We’re back to non-fiction for this one. I will start with a quick disclaimer this time around. I’ve never actually read Phil Knight’s Shoe Dog, but I have listened to it on Audible a couple of times.
I will say, if you start listening to the audiobook, you might be warded off by Phil Knight’s introduction. I know, from some of my friends who have been in the car when I put on his dulcet tones, that his voice is not to everyone’s taste. I’ll tell you right now though, he doesn’t stick to narration for any longer than the introduction so skip that if necessary.
The book itself details the rise of then shoe start-up, and now fitness giant, Nike. From humble origins in sleepy Oregon to lucrative international deals with superstar athletes the world over, Phil Knight’s autobiography details the meteoric rise of his company.
The book is, however, much more than a simple rags to riches tale. There is much to be gleaned, if you treat the book as something of a self-help guide, from its founder’s consistent exuberance and unshakeable faith in his vision for Nike. I read the book for inspiration when I was raising capital for my own start-up and found it to be a fountain of information, particularly on how to be a good founder and a great human being.
Shoe Dog is a really interesting autobiography that lends itself to a much wider audience than just potential founders of startups. If you have an ambitious bone in your body, there is much to learn from Phil Knight’s life and I can’t recommend it enough.